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Amgen Junior Product Lead - Sr Marketing Associate (Biosimilars) in Warsaw, Poland

Responsibilities

  • Lead marketing activity for designated product or portfolio of products

  • First point of contact for the specific marketing campaign or product by the cross functional team

  • Design, implement and adapt Business strategy for products

  • Create quarterly Marketing/ Communication plan for field force and external customers, follow up

  • Active in HCPs Targeting, Segmentation & Calls plan by Regions

  • Establish a clear KOL engagement plan

  • Compilation / preparation & Final approval of target group specific Marketing and Patient’s/ Congress materials

  • Design, adaptation & approval of all materials related to the Bios sales force activities, MI content, Branding visibility

Meetings

  • Lead cross-functional brand team (support from senior manager)

Budget

  • Responsible for direct operating expense ensuring spent in line with plan

Materials

  • Responsible for the delivery of multichannel activities e.g. Websites, email campaigns, print advertising and digital/hard copy promotional items for the brand in line with customer segmentation

  • Development of promotional materials, including liaison with external agencies and the Amgen Service Centre

Brand Planning

  • Development and delivery of brand plan (or defined part of brand plan)

  • Leading Patient Support Programmes where required

  • Delivering against budgeted sales for defined product(s)

  • Independent analysis of sales data, key performance indicators, market research and identifying trends

  • Input into financial forecasts for the brand(s)

  • Input into brand resourcing decisions (people)

  • Input into pricing, reimbursement and access decisions

  • Responsible for defining marketing messaging and implementation

  • Gathers field insights and incorporates into brand plan decisions

  • National travel is required (e.g. field-visits, congress, company meetings)

Minimum Requirements

  • Marketing or Business qualification (degree, professional marketing qualification (e.g. CIM/MII or similar, or working towards)

  • Degree/Professional Diploma with science background (or equivalently qualified by experience of 2-3 years in product management)

  • Good financial acumen and analytical capability

  • Fully fluent in regulatory framework and code of practice

  • Experience of managing multiple projects and working under pressure

  • Experience of working with a cross functional team

  • Experience of working with Multi channel including digital

Preferred Requirements

  • Specialized Therapeutic Area knowledge

  • Some experience of marketing which could include a specific

  • Experience as a customer facing sales/local access/account manager role

  • Experience of insight gathering and implications on activities

  • Experience of influencing a team without reporting line authority

Join Us

If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.

Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.

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