Amgen Senior Marketing Manager, OBU Value Strategy & Marketing in Thousand Oaks, California
Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities.
Our mission in US Value & Access is to secure coverage for our brands and to support patient access. In a dynamic healthcare environment, the Value Strategy & Marketing team is ready to meet the evolving needs of our payer and provider customers. This unique position will join a dynamic team focused on strengthening the payer and provider value proposition to better develop and drive messaging during key strategic value discussions with those responsible for the selection of medications for coverage or reimbursement.
The Senior Marketing Manager, OBU, Value Strategy & Marketing will support the development and execution of the value marketing strategy for the U.S. Oncology product portfolios. They will lead the development of tools/resources to communicate the disease burden, clinical efficacy and safety, and economic value messages to maintain or improve coverage with formulary decision-makers, and support value-based initiatives. Additionally, they will be the primary point of contact for the Oncology Key Account Manager (OKAM) team and Market Access (MA) Team members focused on key provider and integrated accounts. The Value team will work with OBU sales leadership, MA leadership, Global Health Economics, and other key stakeholders to support the value proposition of Amgen’s Oncology products.
Develop and execute tools/resources to effectively communicate a product’s value proposition to maintain or improve coverage, support value-based initiatives, and deliver on value marketing strategy
Work cross functionally with the Coverage & Pricing (C&P) team, Global Health Economics (GHE), Center for Observational Research (CfOR), U.S. medical teams including medical communication and brand marketing on data generation and development of the U.S. Value Communication platform.
Work with third-party vendors to facilitate the internal legal, regulatory and medical review of marketing materials via the Materials Approval and Compliance (MAC)
Effectively rollout and train the Market Access team (field account executives) or Oncology Key Account Managers (OKAMs) on programs and resources and provide support to field staff to address questions.
Lead bi-weekly or monthly Value/Global Health Economics alignment meetings
Lead annual value summit to solicit cross functional feedback on data evidence generation needs to address future challenges
Develop training around key competitive events related to value, including response to ICER (Institute for Clinical and Economic Review) reports related to Inflammation products and/or nephrology products
Align and/or lead cross-functional workstreams to support business initiatives for payers
Support development of value-marketing plans aligned with coverage & pricing and overall brand strategic plans
Partner on market research with cross-functional stakeholders to generate deep payer customer, competitive, and marketplace insights
Develop and manage the value marketing budget
5-10% travel may be required
• Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
• High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Strong business acumen, analytical skills, and strategic thinking ability
Experience in pharmaceutical/biotech industry (market access and/or health economics)
Solid understanding of US health care system and key stakeholders (with an interest in formulary decision makers carrying out responsibilities for the selection of medications for coverage or reimbursement)
Understanding or familiarity with the US Value & Access organization, and how it interfaces with other parts of the business
Interest in working with and communicating health care economic information (HCEI)
Thinks Strategically: Demonstrates ability to analyze and respond to existing and future competitive position by considering market and industry trends, existing and potential new competitors, and strengths and weaknesses as compared to competitors
Demonstrates people management/influence skills and demonstrates networking capabilities
Applies advanced communication and presentation skills (fluency in PowerPoint) and communicates effectively at all levels both internally and externally
Operates Independently and Efficiently:
Displays strong initiative to be proactive at identifying value opportunities and partnering with GHE to mine data and optimize value messages
Possesses strong organizational and time management skills; delivers on commitments in a timely manner
Possesses strong project management skills
Possesses a strong work ethic and an ability to handle/manage projects in a fast-paced environment
Embodies Positive Behaviors:
Serves as a role model for Amgen Values and a resource to others in promoting open, honest, and cooperative relationships throughout the organization
Willingness to seek feedback and act on it
Takes initiative and acts pro-actively, enthusiastically, and creatively
Works collaboratively in teams
Involves others appropriately when working on team projects
Learns and reinforces the team’s common goals and priorities
Acknowledges others’ efforts, advice, and contributions
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
Amgen focuses on areas of high unmet medical need and leverages its expertise to strive for solutions that improve health outcomes and dramatically improve people’s lives. A biotechnology pioneer since 1980, Amgen has grown to be one of the world’s leading independent biotechnology companies, has reached millions of patients around the world and is developing a pipeline of medicines with breakaway potential.
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.