Amgen Marketing Sr Mgr, Value and Payer in Thousand Oaks, California

Lead the development and execution of the strategic value marketing plan for the U.S. cardiovascular product portfolio. Develop short and long term clinical and economic value platform, tools (including FDAMA 114 resources) to communicate value proposition to drive coverage with formulary decision-makers, and value-based initiatives as part of innovative partnerships with U.S. payer and integrated delivery network (IDN) customers. Work cross functionally with the U.S. Reimbursement Value Access (RAV) team, Business Analytics and Insights (BAI), Global Health Economics (GHE), Center for Observational research (CfOR), U.S. medical teams including medical communication and global publication planning, Global Payer, Pricing and Planning team (GP3), and brand marketing on market research, data generation, and development of the U.S. Value Communication platform. Other responsibilities include development of specific brand programs/tools to support brand initiatives. Manage relationship with key external Payer and IDN customers and third party vendors to facilitate the internal legal, regulatory and medical review of the materials via the MAC/PMAC approval process. Effectively rollout and train the Organized Customer Team (OCT) on programs and resources. Provide guidance, support and analyses to the pricing/contracting counterparts. Collaborate with U.S. value-based partnership team and OCT to develop and evaluate value-based partnerships. Provide field support to address questions, and participate in sales meetings and training. Provide guidance and input into the U.S. brand and RAV planning process.

Key Activities:

  • Lead development of the value marketing strategy for cardiovascular portfolio products, including the development of long term value stories across organized customer stakeholders, tools to communicate value proposition to drive coverage, and value based initiatives

  • Project and relationship manage the development of resources, training, and programs to deliver on economic value marketing strategy

  • Align cross functional works streams including GHE, CfOR, BAI, medical, HOPE RML, OCT, and brand to support business initiatives for payers and IDNs

  • Engage and partner with U.S. Value-Based Partnerships team and Amgen Digital Health unit to explore and potentially pilot innovative value-based initiatives

  • Lead development of value-marketing plan, integrating with RAV and overall brand strategic plans

  • Lead coordination of PMAC approval process to support rollout of CV resources

  • Manage Overall Value Marketing budget and vendors

  • Developing resources, training and tools for the OCT as well as non-personal tactics for communicating burden of disease, clinical value proposition, and economic value propositions of CV products

  • Plan and execute training of materials for field account managers

  • Coordinate with BAI to conduct relevant market research and integrate payer, marketing information into development of strategic and tactical plans.

Basic Qualifications

  • Doctorate degree and (2 years of Marketing and/or Sales Management experience) OR (2 years of Marketing and/or Sales including 1 year of Marketing experience)

  • Master's degree and (4 years of Marketing and/or Sales Management experience) OR (4 years of Marketing and/or Sales including 2 years of Marketing experience)

  • Bachelor's degree and (6 years of Marketing and/or Sales Management experience) OR (6 years of Marketing and/or Sales including 3 years of Marketing experience)

  • Associate's degree and (10 years of Marketing and/or Sales Management experience) OR (10 years of Marketing and/or Sales including 5 years of Marketing experience)

  • High school diploma / GED and (12 years of Marketing and/or Sales Management experience) OR (12 years of Marketing and/or Sales including 6 years of Marketing experience)

Preferred Qualifications

  • Strong business acumen, analytical skills and strategic thinking ability

  • Proven ability to lead cross-functionally and to manage relationships within a highly matrixed environment

  • Experience in delivering results through leveraging and applying marketing principles, strategies and tactics

  • Learning agility and organizational savvy

  • Ambidextrous thinker, able to both innovative problem solving as well as synthesize and simplify complex pharmacoeconomic data into a compelling value story

  • Effective, audience-focused communicator

  • Willingness to seek feedback and act on it

  • Proven ability to interact effectively with all levels of management and with key external customers

  • Strong project management skills with an ability to gather information from numerous stakeholders and successfully execute on tight timelines

  • Energy for marketing to U.S. Payers and IDNs

  • Embodies Amgen values

Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.