Amgen Marketing Senior Manager, Inflammation, Primary Care in Thousand Oaks, California
Otezla is the leading treatment in the post-topical, pre-biologic segment in its approved indications. Otezla is currently approved for three indications in the U.S. — the treatment of patients with moderate-to-severe plaque psoriasis who are candidates for phototherapy or systemic therapy; adult patients with active psoriatic arthritis; and adult patients with oral ulcers associated with Behçet's Disease. Otezla has patent exclusivity through at least 2028 in the U.S.
Otezla offers many benefits including:
A strong strategic fit with Amgen's long-standing expertise in psoriasis and inflammation
A differentiated, oral therapy complementary to Amgen's existing inflammation franchise of innovative biologics and biosimilar products
Acceleration of Amgen's near- and long-term revenue growth
Sales of Otezla in 2019 were $1.6 billion driven by strong volume growth. Amgen is focused on medicines that can deliver sustained, long-term volume driven growth and the company believes there is a substantial opportunity to grow Otezla through global expansion and new indications!
Bringing Innovative Medicines to Patients -- The number of patients suffering from chronic inflammatory diseases is growing worldwide. Amgen is a leader in this very large therapeutic category. Otezla is positioned as a therapy of first-choice in patients with moderate-to-severe psoriasis who are not satisfied with topical therapies given its differentiated mechanism of action and established efficacy and safety profile. In psoriatic arthritis, Otezla is positioned for use in patients early in their disease and/or with moderate joint involvement.
Expansive Geographic Reach -- Otezla is approved in 54 countries, including major markets such as
France, Germany and Japan. Amgen is well positioned to continue driving Otezla international sales growth.
The Marketing Senior Manager Inflammation, Primary Care will lead the execution of Otezla brand strategy, including creative development of marketing materials to support the primary care sales force as well as non-personal tactical execution. In addition, this individual will deliver planning and execution of sales force meetings, collaborate in development of brand-building marketing plans and support tactics to accelerate Otezla growth. The person in this role will partner with the Inflammation Nephrology Business Unit (INBU) matrix teams and key cross-functional partners when working on key brand projects. This position will consist of agency and vendor management, as well as matrix management across Amgen’s commercial, medical, legal, and regulatory enterprises.
Partners with matrix team to develop strategically aligned HCP tactics for personal and non-personal promotion
Leads US primary care promotional strategy and message development for Otezla
Leads execution of all HCP personal promotional materials to align with campaign strategy
Works with multi-channel marketing strategy brand lead to optimize placement of personal promotion content (print and digital)
Works closely with Competitive Intelligence to develop competitive planning and strategic efforts
Develops strong relationships with key opinion leaders and physicians
Participates in relevant scientific congresses and conferences to stay up to date with relevant literature
Coordinates the work of agency of record, multiple external vendors, and internal departments including marketing, market research, legal, regulatory, and medical affairs for tactics under their responsibility
Works with medical, legal and regulatory to translate clinical data into compelling promotional messaging
Leads internal review / approval process for promotional materials
Handles budget and closely monitors performance to ensure cost effective delivery of all activities
Contributes to the development and implementation of annual brand plan
Supports semester sales meeting planning and execution across sales teams
Collaborates with sales training to ensure effective, impactful, world-class training on promotional tools and programs under their responsibility
Supports other ad hoc projects that will arise with evolving brand needs and changing market dynamics
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s Degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
MBA or other advanced degree in marketing, healthcare management, or related subject area
2+ years of experience in developing, executing, and measuring campaigns for specialty products
5+ years biotech/pharmaceutical experience
Record of growing responsibility within sales and marketing
Immunology or primary care marketing experience
Excellent verbal and written communication skills, including listening and presentation skills
Demonstrated ability to effectively produce business results and ensure flawless execution
Ability to drive influence across stakeholders to set direction and align work efforts
Marketing acumen with a solid grasp of marketing strategy, market research, segmentation, brand positioning, and tactical plan development
Exhibits passion and empathy to build meaningful experiences with HCPs by understanding their needs and desires
Experience developing and executing HCP facing marketing tactics
Demonstrates strength in analytics to translate data into insights and indicated actions
Creative and innovative, while also possessing analytical problem-solving skills
Experience working with creative agencies
Ability to exercise strong judgment and live up to the highest ethical standards
Ability to build productive partnerships and collaborate effectively in a matrix organization
Proactive, results-oriented self-starter motivated by a challenging task
Strong organizational skills - to set targets, track to milestones and complete projects
Amgen is a values-based organization with a powerful sense of shared purpose toward our mission: to serve patients. Within Global Commercial Operations, we provide the capabilities, resources, and rewards of a global enterprise, while maintaining the entrepreneurialism and verve that marked our early days as a biotechnology pioneer. We encourage our team members to have fulfilling and meaningful careers through challenging assignments, career development, and valuable opportunities!
We understand that to successfully sustain and grow as a global enterprise and deliver for patients — we ensure a diverse and inclusive work environment. Our culture is what makes
Amgen a special place to work. We have a powerful shared purpose around our mission. We respect one another, recognize contributions, and have embedded collaboration, trust, empowerment and inclusion in all that we do. We equip all our staff members to live well-rounded, healthy lives. Most recently, Amgen added benefits for transgender employees and continues to pride itself on industry-leading, family-friendly offerings for families of all compositions.
Amgen is committed to unlocking the potential of biology for patients suffering from serious illnesses by discovering, developing, manufacturing and delivering innovative human therapeutics. This approach begins by using tools like advanced human genetics to unravel the complexities of disease and understand the fundamentals of human biology.
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.