Amgen Marketing Senior Manager, HCP Promotions, Bone Health in Thousand Oaks, California
HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of. Join us.
EVENITY Senior Marketing Manager HCP Promotions
Osteoporosis affects nearly 13 million men and women in the U.S. and is responsible for an estimated 2 million osteoporosis-related fractures (bone breaks) per year. Although osteoporosis has many generic treatment options available, Amgen has emerged as the leader in this therapeutic area with our flagship brand, Prolia® which launched in 2010, and EVENITY ® which launched in Q2 2019. EVENITY is an important therapeutic development – it is the first and only bone builder with a unique dual effect that both increases bone formation and reduces bone resorption (or bone loss) to rapidly reduce the risk of fracture.
What you will do
Let’s do this. Let’s change the world. In this vital role, you will play a key role in leading the EVENITY marketing planning and execution of core HCP field promotion activities to drive new patient starts and foster patient persistence.
You will champion the identification and implementation of optimized EVENITY promotional resources to address the evolving field and customer environment that is both virtual and in-person due to the impact of the COVID-19 pandemic.
Additionally, you will have a leadership role in field engagement and will own aspects of the planning and execution of semester meetings, various key field engagements, and the development and execution of brand-building tactics used by our field force to drive new patient starts for EVENITY.
This role will require marketing and field force acumen, cross-functional and cross-franchise leadership, agency management, and strong communication skills. Above all things, you will employ a customer-first mentality in all that you do and be part of a high-performing, results-oriented, and collaborative team of marketers!
Uphold the promotional HCP strategy and lead implementation of marketing initiatives and messages to appropriately drive growth of EVENITY prescribing depth and breadth
Support the planning and execution of semi-annual sales meeting for the EVENITY marketing team
Conduct regular engagement with field force gather feedback and to incorporate suggestions as appropriate, track and analyze key field engagement and HCP performance metrics.
Translate clinical data into compelling promotional content in partnership with medical, legal, and regulatory
Partner with internal peer-to-peer marketing lead to ensure activities are aligned with brand goals/key messages and to identify appropriate opinion leaders to engage with
Own cross-functional matrix management across marketing, sales leadership, sales training, market research, medical, research, legal, and regulatory groups and externally with our agency / vendors.
Champion brand thinking for executive updates: preparing and presenting work and findings on a regular basis
Own budget and performance accountability for all tactics and initiatives
Domestic travel up to 20%. Will consider remote based talent.
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The professional we seek is a driven person with these qualifications.
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Associate’s Degree and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
High school diploma / GED and 12 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Track record of developing and implementing high impact promotional campaigns and marketing tools
Strong science acumen and pharmaceutical marketing experience
Proven ability to partner with the sales force, research, medical, regulatory, and legal colleagues
Strong ability to lead and influence cross-functional teams
Strong communication effectiveness; ability to influence senior management and the sales and marketing organizations
Ability to translate and communicate complex information/strategies into simple and impactful plans
Ability to manage an agency
What you can expect of us
As we work to develop treatments that take care of others, so we work to care for our teammates’ professional and personal growth and well-being.
Vast opportunities to learn and move up and across our organization
Diverse and inclusive community of belonging, where teammates are empowered to bring ideas to the table and act
Generous Total Rewards Plan comprising health, finance and wealth, work/life balance, and career benefits
for a career that defies imagination
In our quest to serve patients above all else, Amgen is the first to imagine, and the last to doubt. Join us.
Equal Opportunity Statement
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.