Amgen Digital & Social Strategy Manager in Thousand Oaks, California
As a member of the Repatha Consumer Marketing team, the Digital & Social Strategy Manager reports into the Repatha Consumer Marketing Director and is responsible for developing digital campaigns and properties across multiple consumer audiences (General Market, Hispanic, and Disease Education) to strengthen brand awareness and patient acquisition. The manager will play a critical role in developing and implementing digital-channel strategies including the launch and/or expansion of social properties. This individual will also be responsible for leading the pull through of a new campaign into best in class, digital-first creative designed for channel.
Examples of the Manager responsibilities include but are not limited to:
Be the expert on digital channel capabilities and how they can best deliver against business objectives
Be the driver of digital and social innovation and how we use these platforms to build first party data sets
Educate organization and agencies on social- first creative and best practices to improve the effectiveness of our creative and shift from product marketing to brand equity building
Building funnel-based assets and identifying how to use multi-channel to drive greatest impact
Shifting from pull model (drive to website) to in channel solutions that help move consumer from awareness to consideration
Consultant on digital media planning and owner of website performance insights
Pull through digital channel media performance learnings to improve digital creative/strategies
Development of digital ecosystem creative including digital display, social, and launching next-gen websites for General Market and Hispanic
Development of acquisition email strategy and creative
Partner with and manage consumer agencies to hold them accountable to the highest standards of performance
Lead cross-functional teams to gain alignment with internal and external partners both strategically and tactically
Executive updates: preparing and presenting work and findings on a regular basis
Doctorate degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Master’s degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Bachelor’s degree and 6 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Confidence in working with various levels of staff
Self-starter, ability to work under limited supervision and coordinate multiple projects in a detail-oriented environment
Experience leading or being a part of a cross-functional project team
Experience working with key internal or external partners, establishing, communicating and leading teams to timelines and project targets
Experience critically evaluating process and establishing creative solutions
Advanced skills and familiarity with digital strategy and execution
Experience in developing, evaluating and optimizing social creative
Experience in digital media planning and optimization
Strong project management skills, lead and run projects from concept to completion in a matrix and, at times, ambiguous environment
Strong verbal and written communication skills; ability to clearly and successfully present information
Quick learner, proactive, takes initiative, goal oriented and results driven
Strong interpersonal skills, negotiation skills, active listening, and relationship management skills
Ability to influence others while fostering a value-based environment of high performance and fairness
Demonstrates creativity and foresight in anticipating and solving complex project issues
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.