Amgen Marketing Lead - General Medicine in Singapore, Singapore
•Maximizes all General Medicines brand potential at national level
•Executes Country Operating Plan
•Delivers branding campaign in line with international guidance
•Drives motivation of sales force towards brand aspiration (cycle and launch meetings)
•Lead cross functional brand team to develop and implement Country Brand Strategy & Plan in full congruence with International Brand Plan
•Designs and executes strategies and promotional activities (multi-channel customer engagement, detail aids, message scripts, advertising, congresses, etc.) in line with international branding and key messages
•Develops Long Range Plan with cross function teams
•Proposes national sales target and achieves agreement with Country Director and Sales/District Managers
-Translates/implements international brand campaign locally
•Analyses market research and develops POA
•Coordinates competitive intelligence and drives competitive action plans
•Partners with the Medical team and other cross functional team members to optimize the brand performance (KOL developments, access etc.) and achieve KPIs for brands.
•Collaborate with other PMs (both local and regional) on joint projects
•Managing external partners and agencies, and tactical execution
•Identifies business opportunities and develops business cases
•Degree Qualified, pharmacy, life or biomedical sciences preferred.
•Minimum 5 to 8 years of experience in biopharmaceutical industry, with roles in commercial/ sales and marketing.
•Fluency in English, both oral and written communications
•Strong Financial and budgeting management
•Documented track record of product launches
•Computer skills (MS Office programs)
• Eligible to work in Singapore
•Minimum 2 years of experience in a US pharmaceutical company
•Documented experience in Bone, Cardiovascular & Inflammation Franchise area
•Experience in digital marketing strategies and initiatives.
•Experience with people management
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.