Amgen Product Communication Manager in Shanghai, China
Job Posting Title
Product Communications Manager
We currently have an opening for a Product Communications Manager based in our Shanghai office. Reporting to Head of China Corporate Affairs, you will work closely with cross-functional brand team and other key stakeholders across Amgen China. The product communication manager must be very passionate towards brands, new relationship and collaboration opportunity in any possible case, must be innovation on change traditional PR way. This role needs to be independently handle the annual PR plan, relationship build up with various kinds of media, campaign based develop the brand communication planning and execution.
Develop strategic PR plans supporting brand goals with clear tactical timelines and KPIs
Produce compelling and creative content to boost awareness, education and engage audiences with our diverse products for establishing our leadership in relevant therapeutic areas
Responsible for both product and therapy promotion, issues management, advocacy campaigns, and broader, proactive initiatives
Update and manage foundational PR assets including media lists, coverage and ongoing reports, etc.
Foster good relations with media contacts, pitching and securing media placements, and measuring impact of media activities
Provide communications for issues related to TA businesses, including developing a communication strategy, writing key messages and statements
Work closely with external PR agencies to manage activities and projects
Ability to develop strategic, creative and metrics-driven plans
Bachelor’s Degree in English, Journalism, Communications or the equivalent combination of education and experience
Outstanding English skills, both oral and written, solid Chinese writing skills.
Excellent communication, negotiation, forward planning and project management skills.
Demonstrated business acumen, strong partnering skills with business leaders.
Able to work in complex matrix organizations.
• 5+ years’ experience in communications, proven track record in brand communications, ideally gained in pharmaceutical or healthcare industry.
• Previous experience with international PR agency or (in-house) pharma MNC preferred.
• Broad communications experience, with depth.
• Experience of working with the media.
If you're seeking a career where you can truly make a difference in the lives of others, a career where you can work at the absolute forefront of biotechnology with the top minds in the field, you'll find it at Amgen.
Amgen, a biotechnology pioneer, discovers, develops and delivers innovative human therapeutics. Our medicines have helped millions of patients in the fight against cancer, kidney disease, rheumatoid arthritis and other serious illnesses.
As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other but compete intensely to win. Together, we live the Amgen values as we continue advancing science to serve patients.