Amgen New Product Development Lead Marketing - Hem/Onc (m/f) in Munich, Germany

To enable the development of robust commercial strategies that are closer to customers and key markets, Amgen introduced the Archetype Country concept. Six Countries are designated as Archetypes for their diversity across key market dimensions (e.g. market access system, medical practice, competitive landscape, concentration of prescriber base). Germany is one of these Archetype Countries. Direct participation from the Archetype Countries will provide customer insights and ongoing input to the Global Product Team (PT).

The German Archetype Country Marketing Lead is responsible for new Pipeline Products within the therapeutic areas of hematology/oncology (multiple myeloma, AML, DLBCL, solid tumors).

RESPONSIBILITIES:

Represent:

Represent Germany as Archetype Country at the IBPT (Insights & Brand Planning Team) by providing input and insights into the local commercial environment to inform and develop the product strategy.

Provides in depth local marketing insights on:

  • Current and future treatment landscape including competitive assessment

  • Patient flow and journey

  • quantification of patient segments and patients enter the health system and are managed through the system

  • Unmet patient and physician needs

  • How the market needs to evolve for the product to be successful

  • Target product profile (TPP) required to differentiate the product at launch and drive physician and patient adoption

  • Physician segments from a behavioral, attitudinal perspective (physician profiles)

  • Market share forecast and drivers and barriers

  • Requirements into disease state education (DSE)

  • Target patient groups at launch and the behavioral objectives for each patient segments

  • Competitors, competitive intelligence and go to market business model and positioning

  • Customer facing model that is required to sell the product

  • Stock keeping units (SKUs) required to support adoption, differentiation at launch and for the life cycle management of the product

  • Communication and collaboration

  • Clear, effective communication to the IBPT

  • Collaborates closely with functional country archetype colleagues (medical and access)

  • Updates local affiliate and key stakeholders on key issues to inform pre-launch plan

The job holder will report to the Director Business Unit Marketing Bone & New Products with a dotted line reporting to the Global Team.

SKILLS, KNOWLEDGE & EXPERIENCE:

  • Bachelor's degree or equivalent combination of education and experience, MBA or other advanced degree preferred

  • Professional with minimum of 4 years of experience in pharmaceutical industry, preferably in the broader marketing field or proven industry collaboration in academia

  • Deep understanding of pharmaceutical product development, product lifecycle and commercialization process with advanced understanding of other functions; including Clinical Operations, Regulatory, Medical Affairs and Value Access and Policy

  • Thorough understanding of market research (qualitative, quantitative) to generate insights

  • Planning and Forecasting

  • Understanding of the commercialization process and the payer/access environment

  • Experienced marketer with previous experience in product launch

  • Ability to review clinical and health economic literature, including disease state information, clinical trial design and results, and pharmacoeconomic studies in order to understand implication for product position

  • Thoughtful of what needs to be differentiated in the commercial strategy for the product to be successful

  • Experience in the field of Hematology/Oncology is preferred

  • Significant hands-on experience in working and leading within a matrix organization

  • Fluency in German and English, both in oral and written communication

  • Computer Skills (MS Office programs)

KEY COMPETENCIES:

  • Demonstrated experience as broad strategic thinker and in being able to influence stakeholders across a global organization

  • Demonstrated ability to assimilate and integrate complex information across functional areas (e.g.Marketing, Value, Access & Policy, Clinical) into holistic go-to-market strategy

  • Self-starting and self-motivating character with strong interpersonal/communication skills

  • Delivering results through effective team and peer leadership where appropriate

  • Flexibility and willingness to travel

Please contact Phyllis Kiefer at 089 / 14 90 96-1164 if you have further questions.