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Amgen Product Manager (Oncology) in Istanbul, Turkey


Job Description

Reporting to Oncology & Hematology Business Unit Manager, executes marketing activities & plans and maximizes the brand potential and his/her main responsibilities will be as follows:

  • Designs and executes promotional activities (detail aids, messages, CVAs, advertising, congresses, etc.) in line with international branding and key messages

  • Works with Brand Teams to maximize the brand performance

  • Develops LPS with cross functional team

  • Translates/implements international brand campaign locally

  • Prepares the launch plans to ensure successful launch

  • Designs and executes tactical plans in line with the strategy

  • Partners with the sales force to ensure the brand strategies and tactics are cascaded effectively

  • Analyses market research needs and results

  • Coordinates competitive intelligence and drives competitive action plans

  • Develops Financial short- & long-term forecasts, LRPs for the responsible brands

  • Partners with the Medical team to optimize the brand performance

  • Active presence and organization of National & International Congresses

  • Training & motivation of sales force (cycle & launch meetings)

  • Understands business dynamics, identifies business opportunities and develops business cases

  • Partners with Intercontinental Marketing Teams to understand global strategies

  • Identifies business opportunities and develops business case

Minimum Requirements:

  • Bachelor’s degree (Master’s Degree would be an asset)

  • Minimum 5 years of experience in a multi-national pharmaceutical company

  • 2+ years of Product Management experience in Oncology area

  • Fluency in English, both oral and written communications

  • Experience with information systems (CRM databases and MS Office)

  • Applies advanced communication and presentation skills

  • Demonstrates strong industry knowledge and commercial attitude (oncology knowledge is a plus)

  • Examines and understands issues from multiple perspectives or points of view; takes a systematic approach to successfully resolving all issues

  • Applies digital marketing skills with omni-channel approach

  • Displays strong organizational and time management skills; multi-tasking; delivers commitments in a timely manner

  • Takes initiative and acts pro-actively, enthusiastically and creatively

  • Demonstrates open-mindedness

  • Applies advanced communication and presentation skills, communicates effectively at all levels both internally and externally and (inter-) nationally

  • Applies project management skills

  • Applies advanced analytical skills

  • Applies financial and budgeting skills and experience

  • Serves as a role model for Amgen Values