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Amgen Customer Excellence & Digital Marketing Mgr. in Diegem, Belgium


The CE& Digital Mkt Sr Mgr will spearhead innovation for customer excellence and omnichannel within the affiliate domain.

Simultaneously, you will be responsible for defining & steering the digital strategy, executing digital projects, overseeing aligned KPIs, and generating comprehensive reports.

You will be partner of brand teams in data driven planning of digital activities and help to continuously improve operational excellence


Define & d rive the customer excellence and digital strategy in the affiliate and define omnichannel roadmap and align with Regional priorities .

Lead local market research projects based upon RWE to create insights and develop CE opportunities ( digital focus ) and share and leverage learnings for future digital projects

Design & l ead local cross-functional communication cascade strategy for Customer Capabilities

Be Affiliate change agent for customer capability change management

Introduce latest trends and best practices in online marketing and ensure knowledge transfer within the affiliate to support Regional priority setting and global deliverables

Act as a project manager for innovative customer capability projects & digital technologies: Plan, conceptualize, implement and analyse tailored digital marketing activities for brands in alignment with strategic brand planning process , regulatory, safety & compliance.

Coordinate setting KPIs and implementing solutions for tracking and monitoring the success of digital campaigns

Ensure integration and roll out of digital with traditional channels, build multiple touchpoints and partner in brand planning process

Mobilize affiliate expertise & resources to drive implementation of customer Capabilities

Facilitate successful collaboration with Global Service Center for implementation of digital assets

Set up local best practice sharing meetings and Customer Excellence events for the affiliate

Act as primary customer capability contact in the affiliate

Collaborate with external agencies to improve our internal capabilities in the digital area


Decision maker on Customer Engagement plan for the affiliate in cross-collaboration with all customer facing functions

Decision maker of the cross-functional communication strategy for Cust Cap

Project Lead for all Cust Cap projects

Digital Budget owner

Competencies & Qualifications

Ability to lead and support teams through organizational changes that may result from integration.

Solid understanding of relevant technologies and systems, digital marketing / communication, content management

Ability to align integration efforts with the overall strategic goals and vision of the organization

Experience in implementing, administering and tracking of digital channels (webinars, webcasts, websites)

Strong project management skills (leading cross-functional project teams)

Fast learner with high affinity to new technologies & digital communication

Strong communicator with the ability to work in cross functional teams (internal + global)

Strategic thinker with the ability to make informed decisions

Problem-Solving: Skill in identifying and resolving challenges that may arise during the GwL integration process.

Adaptability: Flexibility to adapt to changing circumstances and navigate evolving integration requirements.

Proficiency in managing projects, timelines, and resources to ensure successful integration.

Minimum Requirements

Master Degree in commercial science/pharmaceutical science

At least 2 years of relevant experience in Digital Marketing / Digital Communication

Experience in Brand Management in pharmaceutical sales is a plus

Knowledge of legal basis for digital marketing is preferred

Good IT skills and knowledge about digital communication & engagement tools

Fluent in Dutch, French and English