Amgen Senior Manager - Head of Cardiovascular Marketing in Cambridge, United Kingdom

The company:

Amgen is one of the world's largest independent biotechnology companies, with global revenue of $23 billion and nearly 20,000 employees globally. For more than 35 years, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics, but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world.

Role Overview:

Reporting directly into the Director General Medicine UK, this is a critical role within the UK business. The successfully candidate will lead the Cardiovascular marketing team in the UK and be a leader within the expanding general medicine team.

This vacancy is a result of an internal promotion/development opportunity. The role will be responsible for shaping and influencing Amgen's strategy to cardiovascular disease in the UK, will act as the Brand Ambassador for the UK, leading all marketing activity for cardiovascular disease and sharing best practice internationally and globally.

As the UK first point of contact for the European Brand leadership team, the successful candidate will play a key role as part of a cross-functional team to develop and deliver full brand plans in strategic alignment with the global brand team.

Key Responsibilities:

  • Leads all marketing activity for cardiovascular disease in the UK

  • First point of contact of the European therapy area lead or Brand Director

  • Delivery of specific business projects/initiatives supported by Business Unit Director

Budget

  • Leads short and long-range sales forecasting for the brand(s)

  • Delivery of P&L targets

Marketing Leadership

  • Ensures effective and continued development of cross functional brand team working across business units and between UK&I

  • Acts as country brand ambassador, sharing best practice internationally and supporting the co-creation of European brand strategy

  • Embed multichannel customer engagement change/ innovation across affiliate, collaborating to improve existing process

  • Excellent understanding of the code and regulatory environment ensuring marketing plans across the affiliate are compliant with the ABPI code of practice

Strategic Brand Planning

  • Development and delivery of full brand plan(s) for strategically important brand or strategic oversight of brand plans for a therapy area

  • Sophisticated analysis and interpretation of data, trends and insights to re-evaluate and continually inform and refine strategy

  • Utilizes market research, and high deep understanding of leading industry practices to challenge and innovate Amgen's marketing practices

  • Implements market segmentation, tailors marketing communication plan

  • Collaborates with medical affairs leadership to shape medical requirement for brand

  • Challenges XFT thinking on pricing, reimbursement and access decisions

Location:

Cambridge

*Some national & international travel will be required

Remuneration:

Competitive salary & comprehensive benefits package including bonus scheme and car

Basic Qualifications:

  • Marketing or Business qualification (degree or professional marketing qualification (e.g. CIM/MII or similar, or working towards)

  • Degree with science background (or equivalently qualified by extensive experience in product management)

Minimum Experience:

  • Experience of customer facing sales/local access or account manager role (with documented success)

  • Expert in industry, healthcare system and therapy area knowledge

  • Demonstrated strong financial acumen and analytical capability

  • Fully fluent in regulatory framework and code of practice (ABPI / IPHA)

  • Experience of leading a cross functional team

  • Experience of managing people

  • Experience of working with multichannel including digital

Preferred Experience:

  • Experience in the field of cardiovascular medicine

  • Experience in launching medicines in the UK

  • Value Based Health Care experience

  • Market Access or Regional Business Manager experience within the UK

  • Broad life cycle management experience

  • Field sales/access experience (with documented success)