Amgen Marketing Manager Biosimilars - Oncology in Cambridge, United Kingdom
Title: Marketing Manager Biosimilars - Oncology
Biotechnology provides sophisticated ways to treat serious diseases, and Amgen has been a pioneer in recognizing the potential of modern biotechnology in developing valuable medicines for patients in need. Now, more than 35 years later, Amgen is leveraging its biotechnology experience in the development, manufacturing and supply of high-quality biosimilars.
Amgen has committed significant investments to develop and launch a broad range of biosimilars in important disease areas, such as oncology and inflammation. With this we build on an industry-leading biologics portfolio of both biosimilars candidates and top-selling originals.
Amgen's European Hub is based in Zug, Switzerland.
Take a look at our biosimilars website for more information:- http://www.amgenbiosimilars.com/
The Biosimilar Business has been newly created in Europe.
This is a great opportunity to launch a full pipeline of Biosimilars in the field across a number of therapy areas and be part of the new Biosimilars Business Unit for UK and Ireland.
This Marketing Manager, Biosimilars role will have an oncology focus, will be part of a cross-functional team and will report directly to the Director Biosimilars, UK.
Reporting directly into the Director Biosimilars UK, this is a critical role within our growing Biosimilars team. Working closely with the Marketing Senior Manager and Director, this role will act as the Brand Ambassador for the UK, with responsibility across all marketing activity for Oncology Biosimilars and sharing best practice internationally and globally.
As the UK first point of contact for the European Brand team, the incumbent will play a key role as part of a cross-functional team to develop and deliver full brand plans in strategic alignment with the global brand team.
Short and long range sales forecasting with support from senior manager
Agreeing &managing direct operating expense , & proposing optimal people investment
Cross Functional Brand Team Leadership
Independent leadership of the cross-functional brand team
Country brand ambassador
Provides training and guidance to others
Strategic Brand Planning
Responsible for development and delivery of full brand plan
Input into co-creation of European materials and tactical plan
Gathers customer and patient journey insights, clearly identifies brand opportunities and defines implications on brand strategy
Identifies Value Based Health Care (VBHC) opportunities, implements solutions and shares best practice
Independent analysis &interpretation of sales data, key performance indicators, market research & trends. Takes corrective action as required.
Utilises market research, and understanding of leading industry practices to inform development of Amgen's marketing practices
Development, delivery & evaluation of integrated multichannel marketing plan & execution of activities which may be across one or more products/countries
Maintenance of relationship with vendors, holding them accountable as appropriate
Develops and implements market segmentation (customer and account) and tailors marketing communication plan to selected segments
Leads sales team on message delivery and brand adoption ladder
Designing and leading Patient Support Programmes
Leads XFT discussions on pricing, reimbursement and access decisions
Some national & international travel will be required (e.g. customer visits, congress, company meetings , travel to UK/Ireland)
Location: Uxbridge or Cambridge
Competitive salary & comprehensive benefits package including bonus scheme
Close Date: All Applications to be received by COB Wednesday 7th February, 2018
Marketing or Business qualification (degree, professional marketing qualification (e.g. CIM Professional Diploma/MII or similar, or working towards)
Degree/Professional Diploma with science background (or equivalently qualified by demonstrated experience in product management)
Experience of customer facing sales/local access or account manager role (with proven documented success)
Excellent industry and healthcare system knowledge
Demonstrated strong financial acumen and analytical capability
Fully fluent in regulatory framework and code of practice (ABPI / IPHA)
Experience of working with/leading a cross functional team
Experience of working with multichannel including digital
Specialized Oncology Therapeutic Area knowledge
Experience of marketing at different stages of the product lifecycle which could include a specific project
Experience of insight gathering and implications on activities
Experience of influencing a team without reporting line authority
Don't miss this opportunity to be a part of cutting edge biotechnology at the forefront of an established business unit making the 'Amgen Difference' to people's lives!
For more information on the 'Amgen difference' visit: https://youtu.be/IIHxKlyM3lI