Amgen Marketing Lead/ Marketing Senior Manager Oncology/Haematology in Cambridge, United Kingdom
Role Title: Marketing Lead/ Marketing Senior Manager Oncology/Haematology
Amgen is one of the world’s leading independent biotechnology companies, with a global turnover in excess of $20 billion and over 19,000 employees. For more than 30 years, Amgen has pioneered biotechnology breakthroughs, to bring state-of-the-art medicines from laboratory to the patient. Amgen has not only discovered and developed innovative human therapeutics but has invested in cutting edge manufacturing capability and support services to deliver these exciting therapies to medical teams around the world.
Amgen is committed to Oncology and haematology. We have a rich heritage in Oncology and Haematology and currently have a robust pipeline with several Oncology molecules in development which target some of the most complex and important oncology disease areas.
Reporting directly into the Director Oncology UK, we have an Oncology/Haematology Marketing Lead within our Oncology business unit. Working closely with the Director, the Marketing Lead/ Senior Manager will play a lead role in shaping and influencing Amgen’s Oncology/Haematology strategy and will act as the Brand Ambassador for the UK, leading all marketing activity for key brands -Kyprolis, Blincyto and Nplate, supporting with activity and insight across the whole portfolio.
As the UK first point of contact for the European Brand leadership team, the incumbent will play a key role as part of a cross-functional team to develop and deliver full brand plans in strategic alignment with the global brand team.
Leads all marketing activity for products/ supporting activity for other brands across Oncology/Haematology portfolio
First point of contact of the European therapy area lead or Brand Director
Delivery of specific projects/initiatives supported by Business Unit Director
Leads short and long range sales forecasting for the brand(s)
Delivery of P&L targets across multiple products/countries or priority brand at launch phase
Ensures effective and continued development of cross functional brand team working across business units and between UK&I
Acts as country brand ambassador, sharing best practice internationally and supporting the co-creation of European brand strategy
Embed multichannel customer engagement change/ innovation across affiliate, collaborating to improve existing process
Excellent understanding of the code and regulatory environment ensuring marketing plans across the affiliate are compliant with the ABPI code of practice
Strategic Brand Planning
Development and delivery of full brand plan(s) for strategically important brand or strategic oversight of brand plans for a therapy area
Sophisticated analysis and interpretation of data, trends and insights to re-evaluate and continually inform and refine strategy
Utilises market research, and high deep understanding of leading industry practices to challenge and innovate Amgen’s marketing practices
Implements market segmentation , tailors marketing communication plan
Collaborates with medical affairs leadership to shape medical requirement for brand
Challenges XFT thinking on pricing, reimbursement and access decisions
Location: Cambridge *Some national & international travel will be required
Flexibility within role though minimum of 3 days in Cambridge per week
Competitive salary & comprehensive benefits package including bonus scheme and car
Marketing or Business qualification (degree with professional marketing qualification (e.g. CIM/MII or similar, or working towards)
Degree with science background (or equivalently qualified by extensive experience in product management)
Experience of customer facing sales/local access or account manager role (with documented success)
Expert in industry, healthcare system and therapy area knowledge
Demonstrated strong financial acumen and analytical capability
Fully fluent in regulatory framework and code of practice (ABPI / IPHA)
Experience of leading a cross functional team
Experience of working with multichannel including digital
Experience in the field of Oncology or Haematology
Experience in market access/launch
Value Based Health Care experience
Broad life cycle management experience
Field sales/access experience (with documented success)
Don’t miss this opportunity to be a part of cutting edge biotechnology at the forefront of an established business unit making the ‘Amgen Difference’ to people’s lives!
For more information on the ‘Amgen difference’ visit: https://youtu.be/IIHxKlyM3lI to explore Amgen UK as a 'Great Place to Work' follow this link: https://youtu.be/tK86WtpiOs8